Katie Anderson

Hi there!

I'm a communication specialist, marketing director & leader, with a proven track record of success in the industry for over 19 years.


 
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About Me

Hello world, I’m Katie. My pronouns are she/her.

I’m a creative, marketing, and communication native who loves engaging with people. This is just one of the reasons why I became so fascinated by human behavior and creativity, the study of communication, and the arts. I love a good challenge. I’m no stranger to managing teams, technologies, processes, and strategies, and budgets. I have an ability to wear many hats at once and look fabulous while doing it. I’ve run campaigns with duct tape and sweat and also successfully turned large budgets into 3:1 ROIs.

I love to keep a pulse on industries, audience trends, and stories.

Throughout my career, I have cross-trained in almost every discipline within marketing and advertising, as well as extensively in design and development. In my experience, data is king and design is queen. I take optimization opportunities seriously and know that presentation is everything. These methodologies have consistently produced success for me regardless of the industry.

I maintain the mark of a successful and sustainable leader is not just in meeting a bottom line, but in building up and helping others to be great. This is how consistent winning is done.

I enjoy thinking big and being a mom. I’m a huge environmentalist, humanitarian, animal lover, mindfulness enthusiast, and sucker for DIY projects. 

Resume

I pride myself on my reputation of following through, meeting deadlines, as well as objectives. When I commit to doing something, I make sure it gets done on time and above par.

What I am looking for now is an organization that values their customers just as much as their employees. Culture is very important to me. My ideal fit would be an organization where I put my experience to task with a keen focus on exceeding objectives, growing in my career, and making lasting contributions to a team environment.

 

Experience

Creative Marketing Director
Eugene Cohen Insurance Agency, Inc.
Aug 2014 - present

Contract/Freelance Temp Creative Marketing
Provide temp marketing and design services to companies such as: Hobbico, Revell, Greater Chicago Food Depository, SpotHero, Bon Secours, Fantasy Diamond Corporation, Sweet Tea & Jesus, tmr Agency, and CrossWalk Gear
Jul 2009 - Aug 2014

Creative Marketing Manager
Seven One Seven Parking Enterprises
Jul 2010 - May 2013

Creative Marketing Director
Clear Channel Outdoor
Apr 2005 - Jan 2009

Communications/Marketing Coordinator & Designer
Global Escapes
Jan 2006 - Dec 2006

Marketing Specialist Internship
Caraway Grammel and Associates
Aug 2005 - Dec 2005

 

Smarts

Bachelor of Science
University of North Florida
Fall 2005

Associates in Arts
University of North Florida
Fall 2005

Degree in Communication with tracks in Marketing, Advertising, & PR

Degree in Fine Arts with tracks in Studio Art, Graphic Design, & Photography

 

I’m Stellar At…

Project Management
Brand & Business Development
Communication Strategies
Art Direction & Production
Content Management
Content Creation & Curation
Lead Generation
Leadership & Team Building
Event Marketing & Coordination
Email Marketing
Channel Marketing
SEO & CMS

Adobe Creative Suite: Photoshop , InDesign, Illustrator, Acrobat Pro DC
Microsoft Office
HTML
Digital & Social Media Planning/Advertising
Process Development
B2C Marketing
B2B Marketing
Analytics and Market Research

 

Technological Acumen

Adobe Creative Suite
Photoshop
InDesign
Illustrator
Premier

Marketing Automation
Hubspot
Marketo
MailChimp
SalesForce
Other CRM Softwares

Platforms
Mac
PC

Microsoft
Office 365
SharePoint
PowerPoint
OneDrive
Teams
Outlook
Word
Excel

MarTech
Salesforce
Google AdWords
Google Analytics
Google Tag Manager
Google Webmaster Tools
CMS (Shopify, Wordpress)

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Testimonials

Katie is a tireless team player. Her marketing skills are broad, and she’s always ready to expand her knowledge base. She takes ownership of tasks and juggles ten projects at a time with grace. Katie always maintains a positive spirit which is infectious! An asset where ever she is.
— Jean Ausman, Director of LTCi @ Eugene Cohen Insurance Agency, Inc.
Katie is a dedicated professional. She is incredibly creative and works diligently at problem solving. By incorporating her multi focus and project management, she is able to exceed expectations and deliver on all deadlines. She is a team player, operates with integrity, and strong leader and a kind person. She would be an invaluable assets to any organization.
— Julie Pacheco, Executive Director @ Project Destiny of I AM
Katie is one of the most creative and remarkable people that I have ever met in my life. She sees the world in amazing angles and incredible colors. She is loyal and hard working, and every time I’ve had the honor of being in her company, she’s taught me something that I didn’t know. She is a forward thinker, she sees the world in possibilities not in limitations, yet she is sound mind and a great sounding board for critical thinking. I witness her transform into a fantastic Creative Marketing Director, and I often chose her to speak with when I have questions about creative writing, concepts and ideas. She’s my go-to person.

Any company would be so lucky to have Katie as an employee. She will take your company to new heights, planes and dimensions of possibility. If I had my own company, I would definitely have her run it as Creative Art Director, Chief Executive Officer or even Chief Operations Officer. She is that good. I am honored to recommend Katie and wish her well in all of her endeavors.
— Corey Williams, Sales Counselor @ Milestone Community
It was an absolute pleasure working with Katie while she was with Clear Channel. She was always quick to respond to needs in the office as well as always willing to work with me to find solutions for my clients. Her bright smile and cheery personality always made her enjoyable to be around!
— Matt Harvey, Account Executive @ Clear Channel Outdoor
Katie worked at our agency for a short period of time. During that period we found her passion and enthusiasm infectious. She was not afraid to jump in with her talents and ideas which made her an asset to our team. Her personality and willingness to go the extra mile will make her a great addition to any team.
— Bart Ross, Principal @ tm&r Agency

Extracurricular Activities

A few hobbies and passions I enjoy when I’m not executing marketing/business strategies include:

Being a kickass mom, enjoying the outdoors, spiritual & mindfulness practices, DIY projects, volunteer work, supporting regenerative agriculture and conservation, animal & human advocacy, water sports, cooking, photography, sustainable fashion, making art, and most importantly, quality time adventures with my spouse, baby, & our rescue dogs, Honeybee & Luke!

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Contact Me

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