About Me
Hello world, I’m Katie. My pronouns are she/her.
I’m a creative, marketing, and communication native who loves engaging with people. This is just one of the reasons why I became so fascinated by human behavior and creativity, the study of communication, and the arts. I love a good challenge. I’m no stranger to managing teams, technologies, processes, and strategies, and budgets. I have an ability to wear many hats at once and look fabulous while doing it. I’ve run campaigns with duct tape and sweat and also successfully turned large budgets into 3:1 ROIs.
I love to keep a pulse on industries, audience trends, and stories.
Throughout my career, I have cross-trained in almost every discipline within marketing and advertising, as well as extensively in design and development. In my experience, data is king and design is queen. I take optimization opportunities seriously and know that presentation is everything. These methodologies have consistently produced success for me regardless of the industry.
I maintain the mark of a successful and sustainable leader is not just in meeting a bottom line, but in building up and helping others to be great. This is how consistent winning is done.
I enjoy thinking big and being a mom. I’m a huge environmentalist, humanitarian, animal lover, mindfulness enthusiast, and sucker for Publix subs & DIY projects.
Resume
I pride myself on my reputation of following through, meeting deadlines, as well as objectives. When I commit to doing something, I make sure it gets done on time and above par.
What I am looking for now is an organization that values their customers just as much as their employees. Culture is very important to me. My ideal fit would be an organization where I put my experience to task with a keen focus on exceeding objectives, growing in my career, and making lasting contributions to a team environment.
Experience
Creative Marketing Director
Eugene Cohen Insurance Agency, Inc.
Aug 2014 - present
Contract/Freelance Temp Creative Marketing
Provide temp marketing and design services to companies such as: Hobbico, Revell, Greater Chicago Food Depository, SpotHero, Bon Secours, Fantasy Diamond Corporation, Sweet Tea & Jesus, tmr Agency, and CrossWalk Gear
Jul 2009 - Aug 2014
Creative Marketing Manager
Seven One Seven Parking Enterprises
Jul 2010 - May 2013
Creative Marketing Director
Clear Channel Outdoor
Apr 2005 - Jan 2009
Communications/Marketing Coordinator & Designer
Global Escapes
Jan 2006 - Dec 2006
Marketing Specialist Internship
Caraway Grammel and Associates
Aug 2005 - Dec 2005
Smarts
Bachelor of Science
University of North Florida
Fall 2005
Associates in Arts
University of North Florida
Fall 2005
Degree in Communication with tracks in Marketing, Advertising, & PR
Degree in Fine Arts with tracks in Studio Art, Graphic Design, & Photography
I’m Stellar At…
Project Management
Brand & Business Development
Communication Strategies
Art Direction & Production
Content Management
Content Creation & Curation
Lead Generation
Leadership & Team Building
Event Marketing & Coordination
Email Marketing
Channel Marketing
SEO & CMS
Adobe Creative Suite: Photoshop , InDesign, Illustrator, Acrobat Pro DC
Microsoft Office
HTML
Digital & Social Media Planning/Advertising
Process Development
B2C Marketing
B2B Marketing
Analytics and Market Research
Technological Acumen
Adobe Creative Suite
Photoshop
InDesign
Illustrator
Premier
Marketing Automation
Hubspot
Marketo
MailChimp
SalesForce
Other CRM Softwares
Platforms
Mac
PC
Microsoft
Office 365
SharePoint
PowerPoint
OneDrive
Teams
Outlook
Word
Excel
MarTech
Salesforce
Google AdWords
Google Analytics
Google Tag Manager
Google Webmaster Tools
CMS (Shopify, Wordpress)
Testimonials
Extracurricular Activities
A few hobbies and passions I enjoy when I’m not executing marketing/business strategies include:
Being a kickass mom, enjoying the outdoors, spiritual & mindfulness practices, DIY projects, volunteer work, supporting regenerative agriculture & conservation, environment, animal & human advocacy, water sports, cooking, photography, sustainable fashion, making art, and most importantly, quality time adventures with my spouse, son, & our rescue dogs, Honeybee & Luke!